In AI-powered e-commerce livestreaming, digital avatars require real-time responses to drive engagement, a task for which high-latency Large Reasoning Models (LRMs) are ill-suited. We introduce LiveThinking, a practical two-stage optimization framework to bridge this gap. First, we address computational cost by distilling a 670B teacher LRM into a lightweight 30B Mixture-of-Experts (MoE) model (3B active) using Rejection Sampling Fine-Tuning (RFT). This reduces deployment overhead but preserves the teacher's verbose reasoning, causing latency. To solve this, our second stage employs reinforcement learning with Group Relative Policy Optimization (GRPO) to compress the model's reasoning path, guided by a multi-objective reward function balancing correctness, helpfulness, and brevity. LiveThinking achieves a 30-fold reduction in computational cost, enabling sub-second latency. In real-world application on Taobao Live, it improved response correctness by 3.3% and helpfulness by 21.8%. Tested by hundreds of thousands of viewers, our system led to a statistically significant increase in Gross Merchandise Volume (GMV), demonstrating its effectiveness in enhancing user experience and commercial performance in live, interactive settings.

Structured representation of product information is a major bottleneck for the efficiency of e-commerce platforms, especially in second-hand ecommerce platforms. Currently, most product information are organized based on manually curated product categories and attributes, which often fail to adequately cover long-tail products and do not align well with buyer preference. To address these problems, we propose \textbf{G}enerative \textbf{S}emantic \textbf{I}n\textbf{D}exings (GSID), a data-driven approach to generate product structured representations. GSID consists of two key components: (1) Pre-training on unstructured product metadata to learn in-domain semantic embeddings, and (2) Generating more effective semantic codes tailored for downstream product-centric applications. Extensive experiments are conducted to validate the effectiveness of GSID, and it has been successfully deployed on the real-world e-commerce platform, achieving promising results on product understanding and other downstream tasks.

The two-part special, 'The Amazon Review Killer,' is now streaming on Fox Nation. Amazon already dominates online shopping, but now it's setting its sights even higher. With a new artificial intelligence-powered project called Starfish, the company aims to become the world's most complete and trusted source of product information. The goal? Make every listing on Amazon accurate, detailed and easy to understand, whether the product is sold by Amazon or a third-party seller. If the project works as planned, it could save sellers hours of work and help shoppers find what they need faster.

Keyword decision in Sponsored Search Advertising is critical to the success of ad campaigns. While LLM-based methods offer automated keyword generation, they face three major limitations: reliance on large-scale query-keyword pair data, lack of online multi-objective performance monitoring and optimization, and weak quality control in keyword selection. These issues hinder the agentic use of LLMs in fully automating keyword decisions by monitoring and reasoning over key performance indicators such as impressions, clicks, conversions, and CTA effectiveness. To overcome these challenges, we propose OMS, a keyword generation framework that is On-the-fly (requires no training data, monitors online performance, and adapts accordingly), Multi-objective (employs agentic reasoning to optimize keywords based on multiple performance metrics), and Self-reflective (agentically evaluates keyword quality). Experiments on benchmarks and real-world ad campaigns show that OMS outperforms existing methods; ablation and human evaluations confirm the effectiveness of each component and the quality of generated keywords.

The growing use of foundation models (FMs) in real-world applications demands adaptive, reliable, and efficient strategies for dynamic markets. In the chemical industry, AI-discovered materials drive innovation, but commercial success hinges on market adoption, requiring FM-driven advertising frameworks that operate in-the-wild. We present a multilingual, multimodal AI framework for autonomous, hyper-personalized advertising in B2B and B2C markets. By integrating retrieval-augmented generation (RAG), multimodal reasoning, and adaptive persona-based targeting, our system generates culturally relevant, market-aware ads tailored to shifting consumer behaviors and competition. Validation combines real-world product experiments with a Simulated Humanistic Colony of Agents to model consumer personas, optimize strategies at scale, and ensure privacy compliance. Synthetic experiments mirror real-world scenarios, enabling cost-effective testing of ad strategies without risky A/B tests. Combining structured retrieval-augmented reasoning with in-context learning (ICL), the framework boosts engagement, prevents market cannibalization, and maximizes ROAS. This work bridges AI-driven innovation and market adoption, advancing multimodal FM deployment for high-stakes decision-making in commercial marketing.

With the advancement of conversational large language models (LLMs), several LLM-based Conversational Shopping Agents (CSA) have been developed to help customers answer questions and smooth their shopping journey in e-commerce domain. The primary objective in building a trustworthy CSA is to ensure the agent's responses are accurate and factually grounded, which is essential for building customer trust and encouraging continuous engagement. However, two challenges remain. First, LLMs produce hallucinated or unsupported claims. Such inaccuracies risk spreading misinformation and diminishing customer trust. Second, without providing knowledge source attribution in CSA response, customers struggle to verify LLM-generated information. To address these challenges, we present an easily productionized solution that enables a "citation experience" utilizing In-context Learning (ICL) and Multi-UX-Inference (MUI) to generate responses with citations to attribute its original sources without interfering other existing UX features. With proper UX design, these citation marks can be linked to the related product information and display the source to our customers. In this work, we also build auto-metrics and scalable benchmarks to holistically evaluate LLM's grounding and attribution capabilities. Our experiments demonstrate that incorporating this citation generation paradigm can substantially enhance the grounding of LLM responses by 13.83% on the real-world data. As such, our solution not only addresses the immediate challenges of LLM grounding issues but also adds transparency to conversational AI.

In web data, advertising images are crucial for capturing user attention and improving advertising effectiveness. Most existing methods generate background for products primarily focus on the aesthetic quality, which may fail to achieve satisfactory online performance. To address this limitation, we explore the use of Multimodal Large Language Models (MLLMs) for generating advertising images by optimizing for Click-Through Rate (CTR) as the primary objective. Firstly, we build targeted pre-training tasks, and leverage a large-scale e-commerce multimodal dataset to equip MLLMs with initial capabilities for advertising image generation tasks. To further improve the CTR of generated images, we propose a novel reward model to fine-tune pre-trained MLLMs through Reinforcement Learning (RL), which can jointly utilize multimodal features and accurately reflect user click preferences. Meanwhile, a product-centric preference optimization strategy is developed to ensure that the generated background content aligns with the product characteristics after fine-tuning, enhancing the overall relevance and effectiveness of the advertising images. Extensive experiments have demonstrated that our method achieves state-of-the-art performance in both online and offline metrics. Our code and pre-trained models are publicly available at: https://github.com/Chenguoz/CAIG.

This study compares the performance of AI-generated and human-written product descriptions using a multifaceted evaluation model. We analyze descriptions for 100 products generated by four AI models (Gemma 2B, LLAMA, GPT2, and ChatGPT 4) with and without sample descriptions, against human-written descriptions. Our evaluation metrics include sentiment, readability, persuasiveness, Search Engine Optimization(SEO), clarity, emotional appeal, and call-to-action effectiveness. The results indicate that ChatGPT 4 performs the best. In contrast, other models demonstrate significant shortcomings, producing incoherent and illogical output that lacks logical structure and contextual relevance. These models struggle to maintain focus on the product being described, resulting in disjointed sentences that do not convey meaningful information. This research provides insights into the current capabilities and limitations of AI in the creation of content for e-Commerce.

E-commerce stores enable multilingual product discovery which require accurate product title translation. Multilingual large language models (LLMs) have shown promising capacity to perform machine translation tasks, and it can also enhance and translate product titles cross-lingually in one step. However, product title translation often requires more than just language conversion because titles are short, lack context, and contain specialized terminology. This study proposes a retrieval-augmented generation (RAG) approach that leverages existing bilingual product information in e-commerce by retrieving similar bilingual examples and incorporating them as few-shot prompts to enhance LLM-based product title translation. Experiment results show that our proposed RAG approach improve product title translation quality with chrF score gains of up to 15.3% for language pairs where the LLM has limited proficiency.

Large language models (LLMs) are increasingly being integrated into search engines to provide natural language responses tailored to user queries. Customers and end-users are also becoming more dependent on these models for quick and easy purchase decisions. In this work, we investigate whether recommendations from LLMs can be manipulated to enhance a product's visibility. We demonstrate that adding a strategic text sequence (STS) -- a carefully crafted message -- to a product's information page can significantly increase its likelihood of being listed as the LLM's top recommendation. To understand the impact of STS, we use a catalog of fictitious coffee machines and analyze its effect on two target products: one that seldom appears in the LLM's recommendations and another that usually ranks second. We observe that the strategic text sequence significantly enhances the visibility of both products by increasing their chances of appearing as the top recommendation. This ability to manipulate LLM-generated search responses provides vendors with a considerable competitive advantage and has the potential to disrupt fair market competition. Just as search engine optimization (SEO) revolutionized how webpages are customized to rank higher in search engine results, influencing LLM recommendations could profoundly impact content optimization for AI-driven search services. Code for our experiments is available at https://github.com/aounon/llm-rank-optimizer.